With the nationwide lockdown introduced for the reason that final yr in March 2020, the OTT area has been witnessing stupendous progress. With the 2nd section of the Covid-Lockdown hitting arduous, the urge for food for content material on the Digital medium, notably within the OTT platforms has grown manifolds. To satiate their want for leisure, Indian audiences have discovered a handy substitute watching motion pictures on mobiles, laptops and different gadgets,” feels Sudip Mukherjee, the Co-founder & CEO of BIIGGBANG Amusement.
Sudip Mukherjee and his crew Shrikaant Agrawaal, Rinku
Sukumar Biswas, Nivedita Basu and Shuvendu Basu communicate concerning the launch particulars of BiiggBang the OTT platform, their USP together with their plans for the long run.
When is the launch of BIIGGBANG app anticipated?
We at the moment are set to launch a beta model of BiiggBang with roughly 100 hours of content material. Very quickly thereafter, you will note an addition of one other 300+ hours of content material to our trajectory that would come with originals and bought movies. We’re launching the BiiggBang app subsequent week on the thirtieth of June by opening up our content material library for countrywide audiences.
What’s the ideology and first targets behind the launch of the BiiggBang app?
We’re aiming to create the biggest library of distinctive tales throughout genres that entertain viewers at their ease and comfort, concurrently being accessed by the worldwide viewers anyplace and anytime. Our goal is to convey a couple of revolution within the World OTT area by providing brief and pacy content material as we provide high quality content material by revolutionary implementation and adaptation of newest know-how.
There are already a number of established OTT platforms, most of them backed by world corporates, so what do you suppose will make BiiggBang stand out from different OTT platforms?
BiiggBang is the first-of-its-kind OTT platform devoted to screening content material from famed movie festivals and award successful administrators all underneath one roof. We even have an revolutionary product providing and a novel subscription mannequin that provides high quality content material built-in with affordability.
The strictly enforced lockdown throughout this second wave of the pandemic has seen an enormous surge in content material consumption on streaming platforms. What are your ideas on the identical?
This over stretched lockdown section has seen a change within the style and habits of shoppers who’ve developed a voracious urge for food for OTT leisure. To satiate the rising starvation for compelling tales, BiiggBang is right here with an thrilling fusion of probably the most in demand traits on the planet of contemporary leisure – Quick type content material and seamless on-line leisure.
After witnessing a growth in regional content material throughout the previous yr, what are your plans concerning BiiggBang app’s area of interest slotting?
BiiggBang app is being positioned as India’s first Regional OTT platform as our content material is being launched in 4 regional languages together with Hindi, Bangla, Bhojpuri and Odia. Moreover, subsequent month onward, viewers may watch dubbed releases of our movies in different regional languages. Subsequently within the close to future, world audiences will get to look at our huge content material with a selection of 10 Indian and eight Worldwide languages.