The teaser of JAI BHEEM APP was launched on the twenty fifth September 2021 on the Mid-day Icon Awards occasion that was held in Dubai. The First Look of the Brief-Video app fell `nothing brief` of making an enormous buzz within the worldwide enviornment amidst movie celebrities and even the worldwide media current on the occasion. Suhail Galadari, Co-Chairman of Galadari Brothers graced the occasion together with Bollywood stars Vivek Oberoi, Neha Sharma, Aditi Rao Hydari, Zarine Khan, Sandeepa Dhar, Daisy Shah and Dr Bu Abdullah.
“We’re launching an App – and it’s a `Enormous App` for Brief Movies as we want to hone the abilities of the youth in small cities throughout our nice nation, that don’t get the chance to precise their creativity and we goal to encourage them to make a profession out of it by sharing the income with these whose movies go viral and the nicely performing brief movies. We wish to make them perceive the seriousness of profession in leisure in addition to make them our ‘Income companions’.”
“JAI BHEEM app will actually unleash the creativity of youth and hand-hold to steer them into worldwide competitors,” says Girish Wankhede, the CEO of the app who has been within the enterprise of leisure for the final twenty years, having personal experience and robust basis to handle the app.
“Our app provides brief video creators the house to hook up with anyone throughout the globe to create your identification,” reveals Wankhede in regards to the App that’s managed by a board of administrators that goal to create a worldwide footprint by addressing worldwide press in Dubai … “because the app customers might be from any nook of globe. I’m overwhelmed by the large response in Dubai,” he talked about.
The primary look has been launched in Dubai to make it a World entity. Having an understanding of Cinema exhibition and OTT enterprise, Wankhede goals to push the envelope additional by creating a distinct segment viewers and a mass attraction for the app that, he additional claims, “It’ll cater to the lots in addition to courses because it has one thing for everyone. Our app has all one of the best options of all apps and the USP is that it has the mix of leisure and entrepreneurship.”
Right here is an unique chat with Girish Wankhede:
What’s the concept behind launching the JAI BHEEM app?
JAI BHEEM app is solely and solely an app for SHORT VIDEOS. There’s a large house in apps for brief movies that has not but been tapped in a greater means. There are large selections of lengthy video apps or OTT Platforms in India and world over these are catering to massive movies and are nonetheless mushrooming by the day. However there isn`t any app catering to creators of brief movies who’re ample throughout the globe and for the viewers of shorts. Therefore this has created a possibility within the brief video apps format.
Wasn`t TikTok an app for shorts?
Sure. However that was previously. When TikTok was allowed to function in India, it used to gratify the creators of brief movies as there are a big numbers of brief video creators unfold throughout our nation . However now that TikTok has been banned in India, it has created a vacuum on this explicit house.
There are already some current apps catering to this house. Proper?
I can say that there are just a few different Indian apps for shorts. There’s MX Takatak that’s owned by a publication home and it claims to have over 100 million subscribers. Isn`t that a large quantity? Apart from this there are different brief type video like Mauj, Josh and Chingari . Chingari boasts of Salman Khan as their model ambassador. The brief video app house is changing into hotter.
Then, what’s your private opinion?
There are individuals who wish to spend much less time on watching on video apps but they yearn for large leisure. Small towners are very artistic they usually don`t have the chance to showcase their expertise. Due to this fact brief type video format is one platform that has created a market the place children from all strata of the society like B Tier city and C tier cities can showcase their expertise and get acknowledged and gratified.
So are you able to create a contest along with your brief video app with different current gamers?
The JAI BHEEM app has been created in the identical house of Mauj, Chingaari and Takataks of the world however we don’t see it as a contest. There’s room for everyone. We’re catering to this house as there may be large pool of expertise all throughout the nation.
As quoted by an actress – what works for the folks is Leisure, Leisure and Leisure. Your remark.
I agree along with her however we’re right here with an added edge. JAI BHEEM app will now redefine the Es within the enterprise. This app won’t solely discuss leisure as proper now the opposite brief video apps have leisure as their precedence, their base and spine. Whereas, in our brief video app, we shall be additionally specializing in ENTREPRENEURSHIP other than ENTERTAINMENT. Because it’s simply the First look launch , it’s higher to attend for extra revelations
What’s your market technique?
Jai Bheem will give attention to guiding small city college students to know extra about alternatives in leisure and entrepreneurship. Different apps focus solely on leisure which brings them fame and cash. Apart from this there are specific social obligations of the youth which might be crammed solely via channelizing their energies in additional creativity and entrepreneurship. Our app has social consciousness. It’ll have all the weather that worldwide brief type video apps have. The novelty of our app is that it’ll have extra drive for creativity and entrepreneurship.
What’s the additional launch schedule?
We are going to begin beta model of the app in today and can work on the feedbacks. We’ve got been working for greater than a yr to grasp this house and have been interacting with younger shoppers to grasp their mindsets. We’re taking our time to construct up a greater proposition and right combination of leisure and entrepreneurship.. The thought is to create an area for lot of children who can stream their artistic minds into income fashions. By December finish, we shall be prepared for a World Launch.
What’s the significance of your app’s title – JAI BHEEM?
The title itself speaks about Indianness and equality. It underlines our dedication to serve in a artistic means and provide you with out-of-the field ideations. It is going to be an leisure with a sure philosophy, imaginative and prescient to achieve the utmost artistic folks throughout the worldwide house and felicitate them and make each teenager aware about their progress and their entertaining artistic minds. This interactive app will open a plethora of entrepreneurial avenues of their respective fields. It’ll hand-hold you to convey you into worldwide competitors.
And that of the App`s byline `UNLEASH YOURSELF`?
It’s symbolic to channelize the artistic energies of the brand new era. Youth in far distant locations have entry to the web however aren’t conscious of any rewarding platform. We have to create that bridge and encourage them to unleash their expertise in a greater and constructive type. This App will add on aspirational worth as nicely it should have interaction them in additional artistic pursuits.
What’s the app`s subscription mannequin?
Initially will probably be free to obtain and solely after garnering a substantial base of customers, we will consider charging a nominal quantity. Our goal is to warmth up the house of brief video apps. The teaser is just the start…
By Paresh B Mehta
