Home » BMW India: Entry-level cars, focus on EVs and cost of ownership: how BMW is looking to win the race in India

BMW India: Entry-level cars, focus on EVs and cost of ownership: how BMW is looking to win the race in India

by Marjorie

Vikram Pawah, president, BMW Group India; picture courtesy: BMW Group India

Synopsis

In 2020, BMW was a step behind Mercedes-Benz. However it has began 2021 on a zealous be aware and plans to launch 29 merchandise. With a concentrate on plug-in and hybrid electrics, and a customer-centric method, the German luxurious carmaker needs to develop quicker than the market. An enormous pitfall: a measly high-end automotive market in India.

Not main the race doesn’t make BMW jumpy.In India, the German luxurious carmaker had signed off 2020 a step behind Mercedes-Benz. Ditto was the story globally. Within the worldwide pecking order of luxurious automotive gross sales, the BMW model stood second behind Mercedes-Benz final 12 months and the previous few years. The BMW group (BMW, Mini, and Rolls-Royce), nevertheless, got here out on prime, forward of Daimler, proprietor of Mercedes-Benz, and the Volkswagen group in 2020.Within the

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