Home » Ather Energy: Ather’s factory of future is a charm. The e-scooter maker now wants to twist the throttle on sales.

Ather Energy: Ather’s factory of future is a charm. The e-scooter maker now wants to twist the throttle on sales.

by Marjorie

Ather’s plant at Hosur, Tamil Nadu; picture by Rajiv Ghosh

Synopsis

Ather has spent INR130 crore to arrange its plant at Hosur. Present manufacturing charges suggest month-to-month gross sales of somewhat over 2,000 models, a quantum soar from a median 254 models per 30 days in calendar 2020. With a few of the constructing blocks in place, Ather might concentrate on volumes hereon. However it has many hurdles to clear first.

Ather Power’s new plant in Hosur, Tamil Nadu, offers a glimpse into the way forward for vehicle manufacturing in India. Upon getting into the manufacturing facility compound of the electric-scooter maker, the very first thing one notices is the silence — there aren’t any loud clanks of metal getting hammered into form. The absence of a military of welding robots and even a paint store makes this facility stand out from that of conventional scooter producers. What comes

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